Smith Design Associates creates design solutions for brand and identity systems, marketing and promotional materials, package and label design, exhibits and displays, environmental and experiential graphics, wayfinding and signage, web support, and other communications. 

With over 25 years of professional, multidisciplinary design experience, Cheryl Smith has been involved in the successful development of a wide variety of branding, marketing, and communications projects. She has experience with a vast array of clients within every type of industry – from government, healthcare, and technology, to manufacturing, restaurant, and retail. 

Partial client experience includes:

Brown-Forman Corporation - Jack Daniel’s

Circle Centre Mall  

City of Jeffersonville, Indiana

Comdata Holdings Corporation

Cracker Barrel Old Country Store

Critical RF

Delta Dental of Kentucky


Family Allergy and Asthma

Family & Children's Place

Gaylord Entertainment

Kelley Technical Coatings

KFC Yum! Center 

LDG Development

Little Brownie Bakers - Girl Scouts of America   

Louisville Bar Association

Louisville Downtown Development

Louisville Olmsted Parks Conservancy

Louisville Paving and Construction

LGE Energy

Mama Nita’s Pizza

Maritime Communications/Land Mobile (MC/LM)

Masonic Homes of Kentucky 

Mercer Transportation

Nationwide Tower Company

Parking Authority of River City (PARC)

Sales Tilt

Sassa Bella Organics

Strati Wild Italian

Swope Design Group

The Speed Art Museum

University of Louisville

Wild Eggs

Wild Rita's