Smith Design Associates creates design solutions for brand and identity systems, environmental and experiential graphics, wayfinding and signage, and other graphic communications. 

With over 25 years of professional, multidisciplinary design experience, Cheryl Smith has been involved in the successful development of a wide variety of branding, marketing, and communications projects. She has experience with a vast array of clients within every type of industry – from government, healthcare, and technology, to manufacturing, restaurant, and retail. 

Partial client experience includes:

Brown-Forman Corporation - Jack Daniel’s

Circle Centre Mall  

City of Jeffersonville, Indiana

Cracker Barrel Old Country Store

Critical RF

Delta Dental of Kentucky

Family Allergy and Asthma

Family & Children's Place

Gaylord Entertainment

Kelley Technical Coatings

KFC Yum! Center 

LDG Development

Louisville Downtown Development

Louisville Paving and Construction

The Marian Group 

Masonic Homes of Kentucky 

Parking Authority of River City (PARC)

Sassa Bella Organics

Sazerac Company

Swope Design Group

The Speed Art Museum

University of Louisville

Wild Eggs