Located next to the Falls of the Ohio River and named for President Thomas Jefferson, the city's location played a strategic role in the Civil War, which included an important Quartermaster Supply Depot. The city was also served by three major railroads and well known in the 19th century for the steamboats manufactured there. Jeffersonville is still a major inland boat manufacturer.
Under the direction of Mayor Thomas R. Galligan, Smith Design Associates was asked to create a new identity for the City of Jeffersonville. The project began with the design of a seal that would reflect Jeffersonville's rich history.
The new seal was gradually integrated into all aspects of the city's identity, including a city flag, historic district signage, within the newly remodeled city office buildings in the historic Quartermaster Depot, on city vehicles, on all stationery and business forms, and also their new website. The project further evolved into a signage system for the downtown historic district.